Founded in late 2018 by Phoebe Kunitomi, okko (standing for Our Kind of KnockOut) knows women can do more with less. Through intentionally straightforward and minimal body wear, okko empowers all women to declutter in more ways than one — starting with the top drawer.
As the daughter of a Korean mother and Japanese father, Phoebe’s upbringing was grounded in minimalism, and she applies that conscious mentality in okko’s timeless and comfortable designs.
Why shouldn’t women have underwear that just works? Turns out, the words “invisible” and “forgotten” carry a negative connotation in most scenarios, except when we’re talking underwear. okko delivers on undergarments that are worn to be forgotten, and when you’re not thinking about what’s underneath, you’re unstoppable.
Inspired by the #KnockOut women Phoebe has met along the way, okko is about deliberate consumption, combining form with function, and encouraging all women to be unapologetically themselves. Our very first products — the seamless bra, undies, and nipple covers — were born from the input and feedback from over 100 women of various shapes, sizes, and backgrounds, and this commitment to our loyal and honest okko customers will always be at the forefront.
okko is the foundation of a life lived consciously, minimally, and never without purpose. Making only products worth owning, we hope to transform your top drawer once and for all.