How We Are Revamping Our Bra
Incorporating feedback from our community, we re-engineered our Signature Bra, and it's better than ever before.
Our revamped bra has all of the qualities you’ve come to love — including its everyday silhouette and wireless comfort — with a few modest adjustments to improve fit, versatility, and inclusivity. Those updates include:
- Incorporating multi-way straps to give you the option between a conventional back and racerback
- Providing more support for sizes large-XXXL through fit enhancements like more cup depth and thicker straps
- Extending the bra’s size range to XXS-XXXL
You probably have a ton of questions about what we updated, when the revamped style will be rolled out to our other hues, and more. Check out the rest of this post for our FAQs. If you need more information, email us at email@example.com or head to @okko.co on Instagram.
1. HOW EXACTLY HAS THE BRA’S DESIGN CHANGED?
Design updates can be bucketed into two categories: a) changes that affect all sizes and b) changes that affect size large and up. These updates have been well received by our fit testers and team, so we are excited for you to experience them as well!
a) Enhancements impacting sizes XXS-XXXL
For all sizes, we incorporated a multi-way strap with a removable back hook, so you can choose between a conventional back or racerback. See figure A.
b) Enhancements impacting sizes L-XXXL
We reconfigured the fit to provide a bit more support for women wearing sizes L-XXXL. That includes more cup depth, taller center front, wider straps, and longer body for more support. See figure B.
2. WHAT IS THE NEW SIZE RANGE?
Our revamped Signature Bra now covers sizes XXS through XXXL. This expanded size range is available for creme and onyx only at this time. The new sizes in the other hues will be rolled out with the next restocks. For our size conversion, please refer to our size chart.
3. WHAT COLORS IS THE REVAMPED BRA AVAILABLE IN?
As of summer 2022, the Signature Bra is only available in the revamped style across all colors and sizes (with a couple exceptions).
4. WHEN WERE THESE DESIGN UPDATES AND NEW SIZES BE ROLLED OUT FOR OTHER COLORS?
The revamped Signature Bra was launched incrementally as part of our business-as-usual restock process. In other words, we rolled out this updated style after we sold through current inventory stock in the other colorways. As of summer 2022, this roll out is complete.
5. WHEN I’M ORDERING, HOW CAN I TELL THE DIFFERENCE BETWEEN THE REVAMPED AND ORIGINAL STYLES?
We hope to make it as clear as possible! Our Signature Bra webpage will have various prompts denoting whether your selection is the original or revamped style. If you have any questions, contact our customer service team anytime at firstname.lastname@example.org.
6. WILL YOU CONTINUE TO OFFER THE ORIGINAL BRA DESIGN?
After we sell through our current inventory of the original Signature Bra, no.
7. WHY DIDN’T YOU INCORPORATE THESE DESIGN FEATURES FROM THE GET-GO?
Since our launch, we have collected hundreds of data points with feedback from real customers about our products. Our design team has synthesized this information into the most requested features and got to work on creating the next generation of our products (not just the Signature Bra!). No brand is perfect, but we are doing our best to be as responsive as we can to you. Because, our goal is to design bodywear that our community will love for years to come. Thank you for being such an integral part of this journey.
8. WHY DID RESTOCKING THESE COLORS TAKE SO LONG?
Check out this blog post for more information on this topic. In summary, restock delays were caused by our transition to a new factory that had to learn how to make our fabric and styles from scratch, a careful development process to incorporate design enhancements, and supply chain delays impacting all industries due to the pandemic.
9. HOW SUSTAINABLE IS YOUR PRODUCTION PROCESS?
Becoming a more sustainable brand is one of our most important priorities. In a big step towards that goal, we moved the manufacturing of our bra and underwear to OEKO-TEX® certified factory and fabric mill. The onyx and creme restock is one of the first to be produced by our new, more eco-conscious partners. Additionally, we are transitioning to biodegradable (aka, plastic free) polybags. Similar to our incremental approach to launching the revamped Signature Bra, these biodegradable alternatives will start to phase in as we introduce restocks.