Dear okko Community,
I'm writing to let you know about an upcoming change to one of our underwear prices.
Effective April 5, we will no longer offer the 5 for $56 underwear bundle. The price for an individual pair ($16) and the 3 for $38 bundle (20% discount) will not change.
For two years, we have navigated financial pressures stemming from rising costs in every part of the business, particularly raw materials like the yarns used to make our fabric. Transparently, we considered increasing our prices, but as a consumer myself, I deeply empathize with the difficulties inflation has created in our everyday lives.
So we took another approach—reducing the discounts we offer. The 5 for $56 underwear bundle represented the most significant discount available at 30% ($24) off.
If you have been wanting to stock up on fresh underwear, I highly suggest doing so before the special 5-pack pricing goes away on April 5. Shop the collection here.
This small change will have a big impact: ensuring that we won't have to compromise our values or the quality you've come to love. Team okko appreciates your continued support—and looks forward to cutting the clutter with you for years to come!
xx Phoebe, founder