Bra Price Update

Bra Price Update


We wanted to let you know in advance that on August 15, 2023, we will be instituting a price increase for our Signature Bra. You have until then to shop at the current price before the following goes into effect:

  1. 1 bra: $48 (a $4 increase)
  2. 2 bra bundle: $84 (a $6 increase)

We have always strived to be transparent with you about what’s happening behind the scenes. this announcement is no different.

An incoming restock of the bra—slated to go live on August 18—cost 15% more than the purchase order before it, which was 8% more expensive than the one before that. These increases reflect the significantly rising costs of the bra’s raw materials as well as the sustained inflationary pressures and rising interest rates impacting all industries.

We tried to absorb these extra expenses, but our ability to continue to do so is limited. As a self-funded business, our margins are now too slim to buy enough inventory to stay in stock (a frustration shared by many customers)—and to maintain our operations generally.

With this change, we assure you that we will continue to dedicate ourselves to the quality you’re used to and the longevity you’ve come to expect.

Thank you for your support and understanding through this tough economic climate. To end on an exciting note, more comfort and support will soon arrive: the long-awaited bra restock lands on August 18!

If you want to discuss this change, don't hesitate to reach out to

With love,
Phoebe + okko team

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